Cost: $17.50 CDN,  $13 USD
Available at: Shoppers Drug Mart, Murale, Super Drug, online at GOSH

MY 2 CENTS
I discovered GOSH Lip Balms the day I discovered Murale had a store in my neighborhood (it’s apparently been open for 3 years!). They were on sale so I picked up 2 for $9 CDN/each.

Available in 12 shades, I bought Kiss (an extreme, opaque red) and Perfect Plum (a sheer, subtle wash of plum). I think most of the shades are sheer but Kiss is extremely pigmented and glossy. I consider these glossy lipsticks rather than lip balms.
I was initially attracted to GOSH Soft n’ Shine Lip Balm because of it’s packaging. The slender, blackish grey tube reminded me of my beloved (and discontinued) Slim Shines by MAC.

GOSH Soft n’ Shine lip balm are slightly vanilla scented and have a slight sweet taste.
These lip balms apply smoothly and easily. It doesn’t settle into the cracks of your lips, and you get great color payoff in just one swipe.
They are moisturizing and hydrating but after about 3-4hrs, I feel the need to reapply but these never leave my lips feeling dry.

I am definitely going to buy more of these, even at full price.