image borrowed from www.lipglossiping.com

Cost: $29 CDN/$23 USD
Available at: Sephora, Benefit online, Shoppers Drug Mart

MY 2 CENTS
I received a travel size of Benefit They’re Real! mascara in my September 2012 TopBox

“They’re real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!”- excerpt from Benefit website

They’re Real! is a pretty awesome mascara. It definitely gives my lashes that va-va-voom factor by darkening and lengthening them. It also defines and elongates my lower lashes incredibly!

I’ve experience no clumping or flaking and it doesn’t disappear throughout the day.

I am so happy with this mascara and would definitely pay the $30 to stock this in my kit.

INGREDIENTS:
WATER (AQUA), PARAFFIN (potential carcinogenic), POLYBUTENE (a plasticizer), STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER (forms film), BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2 (water-binder), C18-36 ACID TRIGLYCERIDE (a thickening agent), PALMITIC ACID (natural fatty acid), STEARIC ACID (natural fatty acid), TRIETHANOLAMINE (acts a surfactant), VP/EICOSENE COPOLYMER (makes product water resistant), ACACIA SENEGAL GUM (an adhesive dervived from Gum Tree), HYDROXYETHYLCELLULOSE (gelling and thickening agent), PHENOXYETHANOL (preservative used as an alternative to paraben), TETRASODIUM EDTA (preservative used as an alternative to paraben), BUTYLENE GLYCOL (a solvent), CAPRYLYL GLYCOL (plant derived skin conditioning agent), TOCOPHERYL ACETATE (source of vitamin E), SODIUM LAURETH-12 SULFATE (an emulsifier), GLYCERIN (a natural humectant), POTASSIUM SORBATE (preservative), SERICIN (derived from silkworms), CALCIUM CHLORIDE (an inorganic salt), SODIUM HYALURONATE (used to reduce flaking), TILIA TOMENTOSA BUD EXTRACT (plasticizer derived from plants), CITRIC ACID (natural preservative), BHT (antioxidant), SORBIC ACID (preservative used to prevent mold growth), [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499) (a colorant), ULTRAMARINES (CI 77007) (a colorant), CHROMIUM OXIDE GREENS (CI 77288) (a colorant), CHROMIUM HYDROXIDE GREEN (CI 77289) (a colorant), TITANIUM DIOXIDE (a thickening agent) (CI 77891)]. N° 05827/N